Interbrand, the world's leading brand consultancy, brags on everyone's favorite carbonated brand:
Coca-Cola gets almost everything right. Its brand promise of fun, freedom, spirit and refreshment resonates the world over and it excels at keeping the brand fresh... while also maintaining the nostalgia that reinforces customers' deep connection to the brand.
For such a large brand, it operates quickly, flexibly and innovatively, tailoring itself to local markets without tarnishing its legacy. This includes different flavor profiles in each country and shrewd distribution models in fast-developing world markets (for example, carts in India).
It has adapted quickly to social media, with 11 million fans on Facebook and 96,385 followers on Twitter as of August 2010.
Coca-Cola reaches a lot of people.
Shouldn't the same be written about the church? (just wondering).
