Evolution of Branding
Catalyst is blessed with a large number of digital graphic designers for a church plant our size. One of them, Jerry Brownell, took on the gargantuan task recently of overhauling our entire branding.
Jerry accurately created a branding geared toward our target of a 20-something guy disinterested in church.
Jerry completed this project exactly on time.
Jerry did this while also completing his college finals.
The journey of "telling our story" in a concise, clear way looked something like this...
April 16, AM: Jerry sketches out these initial drawings after our Staff Team zeroes in on the Catalyst rhythm of "Celebrate, Connect, Contribute":
April 16, PM: Based on notes I email him, Jerry vectors these potential logos:
April 22: At Starbucks, Jerry & I face the fact that the emerging branding looks like a male symbol. We scrap the circle but keep the idea of arrows to communicate the Catalyst rhythm. These sketches emerge:
April 29: We lock in the scribble look. More potential arrows take shape as well as website ideas:
May 1: Through a series of events, our good friend Casey Ross gifts us with the domain name CatalystChurch.com. Extremely generous! Jerry comes up with what will be the finalized Catalyst text branding:
May 6: Jerry emails over the finalized branding while juggling Catalyst html code & KSU finals:
May 11: Finally, at 3am, CatalystChurch.com goes live. Exactly on the due date. As a volunteer act of service to our church plant. And then Jerry passes out!
That's a really cool look at the process.
"Jerry & I face the fact that the emerging brand looks like a male symbol." Hilarious.
The final brand looks great!
Posted by: Bobby Gilles | Wednesday, May 14, 2008 at 08:39 AM